How about advertising a company's social profile rather than for a service or product directly? Aside from the fact that becoming a "Fan" or "Follower" creates an open channel between Big Boss Electronics and Average Joe Consumer, if users show a tendency toward increased loyalty through spending and personally endorsing the companies they are socially networked with, what's it's worth to businesses to have users click their social icon rather than pull out a wallet if it makes that one and possibly many other wallets more accessible in the future?

A WebProNews article Brands On Facebook And Twitter Favored By Consumers compares results of both network's users to direct questions rather than actual studies of people's habits without them knowing. That's "Coming soon to a browser helper near you". What the author discusses and brings up to the reader is certainly cause for reconsidering your blank page space and how you can add color and character to a website while still marketing. Read the rest...